Diddy inks lucrative Ciroc Vodka Deal!
Posted by Media Outrage on October 24th, 2007
When your Diddyness is not hooking off on unsuspecting acquaintances, or ordering his bulky bodyguards to hook-off on unsuspecting club promoters, he is signing lucrative beverage deals like the one he just signed with Diageo PLC to help develop the Ciroc Vodka brand, which by the way is reported to be a 50/50 joint venture.
Diageo said the agreement could be worth more than $100 million for Combs over the course of the deal, depending on how well the brand performs.
“It is not an endorsement deal,” Combs told The Associated Press on Tuesday night. “This is something that will have my daily attention.“
Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.“
Combs said he will be responsible for everything from marketing the brand to deciding where to sell it, and will focus on attracting “movers and shakers” to the line.
“They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”
“I can’t overhype someone into loving vodka,” he said. But once consumers actually taste Ciroc, “I think we can convert a lot of people.“
Well great move for your Diddyness. Who knows this might hinder him from making a “Making The Band 24″. One thing is for sure you can definitely get ready to hear a dozen remixes about Cirok Vodka.
November 9th, 2007 at 5:39 pm
[...] great thing to see young black entrepreneurs continue to excel. Two weeks ago Diddy announced his 50/50 lucrative deal with Cirok Vodka, and now Jay picks yet another clothing line that is sure to soar with a few noticeable mentions [...]
November 15th, 2007 at 11:46 pm
[...] bash was was organized with the help of Ciroc Vodka, and the guest were entertained with fireworks which finished with a sign lit up in flames reading [...]
April 25th, 2009 at 5:26 am
Check out new hit “Ciroc” By ShaunBless
http://www.zshare.net/audio/59146919f0657d8a/
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