Jay-z's headed over to Apple
Posted by Media Outrage on January 3rd, 2008
Well rumor has it that Jay-z and Apple plan to start a record label. Here is what Boygeniusreport is saying:
When we said Apple and Jay-Z were starting a record label, it doesn’t mean that Jay is running it. It just means they are doing it together. What we think will happen is Jay will be on as an “urban” artist, and Apple will go out and make similar deals with other rock and country artists. But Jay-Z has 2 albums left at Def Jam, right? Well, he’s going to develop and attract artists like he did at Def Jam as president. Jay has the power to get artists on the radio, get them media ops, etc. Having him on board for urban artists is the ultimate stamp of approval, and makes total sense. We see this working as a straight distribution model, with little, but some marketing support.
Interesting. Jay said that he didn’t want to continue to do business in this model because it doesn’t make sense so who knows.
