Halle Berry has inked a lucrative deal with Coty Inc. to develop fragrances and appear in the advertising.
“Halle is an iconic actress and symbolizes beauty to many generations,” Steve Mormoris, senior vice president of global marketing for Coty Beauty, Coty Inc.’s mass division, told WWD.
“She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”
The first Berry fragrance products are expected to launch globally in spring 2009, Mormoris said. They will launch in what Coty terms “midtier” department stores, such as J.C. Penney, and then will move into the mass market as well. “We’re committed to developing a project that will bring luxury to the mass market,” said Mormoris. “We want to bring vitality to that market, with projects that consumers find compelling.”
Generally, such celebrity deals include $3 million to $5 million up front, with a royalty of about 5 percent, according to industry sources. Mormoris declined to discuss the terms of Berry’s deal.
Aside from her good looks of course, Berry is no stranger to beauty. The actress has served as a Revlon spokesmodel since 1996, and her deal with Coty struck Revlon’s management by surprise Thursday morning. “I am not aware of it,” said Revlon’s president and chief executive officer, David Kennedy, referring to the Coty deal. “She is under contract with Revlon and she’s under contract with us for some time.”
He declined to comment on whether Berry’s contract with Revlon includes fragrance, but said, “We don’t expect she would breach her contract.”
Coty’s extensive celebrity portfolio also includes the scent brands of Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker, Kimora Lee Simmons, Gwen Stefani, Celine Dion, Kate Moss and Tim McGraw.
Mediaoutrage- That’s what’s up for Halle. As long as the fragrance smells good we’re sure it’ll fly off the shelves because she exemplifies beauty and class.