Tina Knowles Launches Sasha Fierce Line
Posted by Media Outrage on July 1, 2009
Tina Knowles is back at it. She’s tapped into her creative side and is launching another line for you ladies like MO Loyal reader Random, that can’t get enough of her talented daughter.
Via WWD:
Beyoncé and Tina Knowles are looking to capitalize more on Sasha Fierce.
Utilizing the name of the singer’s alter ego and third solo album, “I Am…Sasha Fierce,” the mother and daughter design team plans to launch a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling.
The collection, which is inspired by Beyoncé’s stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the company’s Deréon junior label, which is similarly priced, the line has so far been picked up by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds.
The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”
The jewelry, shoes and eyewear, she added, “are really over the top” with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour. The clothes are a little more subdued to make the accessories stand out — a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.
“When the tour started, we noticed the definite style of it,” Tina explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”
Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.
“She definitely tells me what she likes and what she doesn’t. It was her suggestion to line the rips of the jeans with the mesh and lace,” she said. “It makes the jeans look really different from what’s out there.”
Tina said while they launched the Sasha Fierce for Deréon collection to pay homage to the tour, she said they would happily keep it going if customers respond to it at retail.
“We have had tremendous success with our graphic T-shirt business based on the lyrics from Beyoncé’s new CD,” said Philip Davis, president of Deréon’s parent company, Beyond Productions LLC. “We believe the Sasha Fierce collection will enjoy the same success at retail and coincide with the success of Beyoncé’s world tour.”
The collection wholesales from $25 to $75. Davis declined to give first-year sales expectations for the label.
Mediaoutrage- How many of you ladies will be draped down in Sasha Fierce on a regular basis, even when you’re droppin’ it at the club??
Tia said
Tina looks good…but I doubt that I would be buy that..I put that in the same caterogy as BabyPhat & Appplebottoms…WACK!!
Dickwell Thrust said
if my woman ever asked me for money to buy this HORSESHIT she would be getting welfare checks and food stamps tomorrow. Cause I’d kick her ass out without any hesitation.
Random said
LMAOOOOOOOOOOOOOO please tell me this is a joke? please…
Ms. Behave said
DT missed u on twit, imma bout to nudge ur ass. lol
Knew this would be ur next hideout spot.
MissTX85 said
I wish I would!!
And is it just me or doesn’t it seem like her and Matthew have forgotten they have another child?
Lio said
HA ! the other label, House of Deoderant or whatever, was a flop and they are launching a second label ? good luck
mizzsimplicity said
looks they they are taking all the advantage they can of Bey’s popularity. dont understand y anyone would want to buy their shit tho, Bey looks wack more n half the time
Kevin Mac said
what all you idiots out here still dont get is YOU make the clothes important the clothes dont make you important but just keep giving yo money to those white folks!
Kanyade said
“edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”
Wow. Daring? I call bullshit. ‘Sasha Fierce’ IS Beyonce. I think the whole ‘naming’ is a gimmick; but whatever. Edgy and trendy? Ummm, I guess. Just like everything else on the market right now.
“the line really exudes a different side of my personality, which I am grateful that I can express,”
Does BeyBey know what ‘exudes’ means?
“It makes the jeans look really different from what’s out there.”
I can guarantee you that every piece in this collection is indicative of, representative, a straight COPY of the high-brow couture lines they jacked their ‘ideas’ from. All of Dereon’s stuff, to me, is on ‘knock-off’ level of better brands. I could provide examples, but I don’t have the ’strungth’ to look all the links and shit up.
Basically, it’s cool they’ve found a way to make more money off of the ‘gimmick’ of ‘Sasha Fierce’, but at the same time they offer nothing new. From the pieces I’ve seen of this collection, I’ve seen in other brands.
It’s just too bad they didn’t try to entice me with the “DEREON SASHA FIERCE” metallic-lettering splattered all over the pieces.
Good luck to ‘em.
I won’t be buying this, but this will be good for her fans who want to capture and hold on to ‘Sasha Fierce’ (literalness intended).
Cut Up said
DO I have a thing for Tina’s?? Yall know Tina Douglas is my boo. I said that I liked the Tina Turner Ebony cover the best, and now Tina Knowles done messed around and got my panties wet. I don’t see her with Matt no more either. I think I am gonna ride out to H-Town this weekend and see what she been up to. She if she need some company, backrub and all that.
Marathon_Man said
Cut Up I’m with you. Beyonce momma been fine….
maliamalia loves MO!!! said
lol @ all comments lol
joneblaze said
Im not sure about her launching another clothes line but Tina can launch her GILF booty on my face anytime
Jolie said
Great, more tacky ass clothes.
ucanb2 said
LOL @ all the Guy’s post’’s!
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FastDogSupplies said
Yo mamas so fat we went to the drive-in and didnt have to pay because we dressed her as a Car!