Hip-Hop’s Cash Cows
Posted by Media Outrage on July 10, 2009
Forbes has released its annual top earners in hip-hop. Peep game to see who landed on top this year and who made the list
Via AHH:
Despite earning 57% less between June 2008 and June 2009 than he did in the same period the previous year, Jay-Z has topped this year’s Forbes list of Hip-Hop Cash Kings.
The Roc-A-Fella co-founder raked in an estimated $35 million in the 12 month qualifying period.
While his income was almost $50 million less than what he made to qualify for last year’s list, Hova still managed to reclaim the top of the list from fellow entrepreneurial rapper 50 Cent, who fell to the number four position this year with estimated earnings of $20 million.
According to Forbes, one of the biggest reasons for the drastic change in income for both rappers was that they each had huge one-time deals to include in their 2008 earnings.
Rapper 50 Cent received $100 million from Coca-Cola for his stake in Glaceau, the company behind VitaminWater; while Jay-Z signed a one-of-a-kind “360” deal with concert promoter Live Nation, receiving the lion’s share of $150 million last year.
But like most other business men, Hip-Hop’s top earners have definitely been affected by the current economic climate. Last year, the top five artists on the list earned a combined $500 million.
This year’s top 5 earners – Jay-Z, Diddy, Kanye West, Akon, and 50 Cent – made a total $300 million.
According to Forbes.com, the Forbes Hip-Hop Cash Kings list includes male recording artists whose work is primarily classified as Hip-Hop or Rap.
The earnings estimates used to compile the list are calculated from record sales, digital downloads, touring, films, TV shows, endorsements, books and other entertainment ventures.
Management, agent and attorney fees are not subtracted from the gross totals. Forbes’ analysts assessed that what has kept Hip-Hop artists afloat is licensing.
Jay-Z earned approximately $1 million from Budweiser’s use of “Show Me What You Got” in a recent ad campaign.
In addition to earnings from Bad Boy Records, Sean John and his reality TV ventures, which include Making the Band and Run’s House, a portion of Diddy’s earnings came from his relationship with Ciroc Vodka.
Kanye West added to his income year with the release of the limited-edition Nike Air Yeezy, and is expected to add to his 2010 income with his new shoe partnership with Louis Vuitton.
Common also earned some licensing money through his Lincoln Navigator ad campaign.
“Despite the economy, Hip-Hop is just as powerful as it’s ever been in the endorsement and licensing world,” explainrf Ryan Schinman, who’s company Platinum Rye is the world’s largest buyer of music and talent for corporations.
“Tween stars and rock legends are very reliable, but the impact of Hip-Hop on pop-culture and fashion continues to lead the charge,” Schinman told Forbes.
Two of the few rappers to actually see their income increase this year, Akon and Lil Wayne, did so simply by outworking most other artists.
The bulk of their earnings came from hectic tour schedules and financially rewarding collaborations.
FORBES’ HIP-HOP CASH KINGS 2009
1. Jay-Z :: $35 Million
2. Sean “Diddy” Combs :: $30 Million
3. Kanye West :: $25 Million
4. 50 Cent & Akon :: $20 Million each
6. Lil Wayne :: $18 Million
7. Timbaland :: $17 Million
8. Pharell Williams :: $16 Million
9. T-Pain :: $15 Million
10. Eminem :: $14 Million
11. Dr. Dre :: $13 Million
12. Snoop Dogg :: $11 Million
13. Ludacris :: $10 Million
14. Common, will.i.am, T.I., & Swizz Beatz :: $8 Million each
18. Andre 3000 & Big Boi :: $7 Million each
20. Flo Rida, Rick Ross, The Game, & Young Jeezy :: $6 Million
July 10, 2009 at 2:19 pm
GET THAT MONEY!!…RAP is definitely lucrative nowadays.
It’s a shame that most of the forefathers of HIP HOP didn’t get a chance to experience the riches that should come along with the “Fame”.
Peace
July 10, 2009 at 2:34 pm
When you license your name as much as these artist do I thought the figures would be larger. If I’m licensing my name out I’m going to be paid every day.
July 10, 2009 at 5:13 pm
OK now can one of those hiphop money earning nuccas holla at me..I sure could use a sugar daddy LOL!!
July 10, 2009 at 10:00 pm
LOL @ Ms. E!
July 11, 2009 at 2:59 am
mmmmmmm i don`t know about this list…this is like comparing the salaries of people leaving in the same house … Compare then again other people..Everybody knows that Jay Z and Diddy rule the hip hop game..who cares about the rest
July 11, 2009 at 8:19 pm
Great glad to see them on Forbes list in this economy… long as they aren’t BROKE=BUSTED=DISGUSTED 10 Years down the line.
July 21, 2009 at 8:36 pm
akon will be nr.1 in 2014