Lawsuit Troubles For Beyonce??
Posted by Media Outrage on September 18th, 2009
Beyonce might have a potential lawsuit brewing if she decides to use her alter-ego name, Sasha Fierce for her upcoming Fragrance.
Via Singersroom:
Before it even hits shelves, Beyonce’s forthcoming fragrance through Coty is facing a hurdle.
In a federal lawsuit filed on Tuesday, retailer Abercrombie & Fitch co. claims a fragrance deemed to be labeled “Sasha Fierce” “poses a likelihood of confusion” with its own “Fierce” brand. According to the retailer, the confusion could deprive it of control over a trademark it has used since 2002, and a potential loss of sales.
Beyonce unveiled plans to release a fragrance with the help of Coty earlier this week. Following the platinum plus selling album “I Am…Sasha Fierce,” Beyonce told WWD the fragrance would be in stores in 2010.
Sources say the recently filed lawsuit seeks to halt potential trademark infringement, unfair competition and deceptive trade practices.
Abercrombie claims it has sold over $190 million worth of its own ‘FIERCE’ fragrance since its debut. The fragrance is also the signature scent of Abercrombie & Fitch and is sprayed throughout its stores via a scent machine.
Mediaoutrage- Let’s see…..her name is Beyonce and she’s a multi-million dollar machine. Will a Judge stop the name Sasha Fierce from being used knowing it could rake in millions? Only time will tell. What say you?
September 18th, 2009 at 3:26 am
FUCK A&F…those racist DOUCHE BAGS MOTHERFUCKERS. Just like every lawsuit they launched, they will lose. I hate their fucking stores, and they go bankrupt…punks
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September 18th, 2009 at 3:37 am
What the fuck eva. Name that shit “Ego” like another one of MO readers said in the other post or name that shit “Beyonce”. Hell, it would still sell. If the shit smells nice and last all day then I’ll buy it. I could be called doodoo for all I give a damn.
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September 18th, 2009 at 4:19 am
Who the fuck cares?!!
She need to just keep it honest and call it “Stank”! Just like her.
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September 18th, 2009 at 4:57 am
“It could be called doodoo for all I give a damn.” HELL NAW ATL.
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September 18th, 2009 at 10:29 am
forreal MissTX85 , u said it… who the fuck cares?!!!
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September 18th, 2009 at 11:59 am
Call the shit “Swagga Jacka” cuz that’s all this bitch do! These women will still buy her shit.
And abercrombie need to shut the fuck up. If she wanna call it Sasha Fierce, I don’t understand how that can be confused wit “Fierce”. GTFOH!
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September 18th, 2009 at 1:49 pm
SHE CAN NAME IT ANYTHING SHE WANTS IT DOESN’T MATTER ONCE IT SMELLS GOOD THE WORLD WILL BUY IT AND FUCK A&F WATEVER
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September 18th, 2009 at 11:00 pm
I agree A&F is full of it… who is gonna confuse the two! A bunch of stuffy plaid/polo shirt wearing asses.. and a sexy black woman!
I a totally confused. DUh
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September 20th, 2009 at 8:35 pm
A&F just admitted defeat. LOL. And are trying to garner some popularity off of Camel’s back…I mean, Beyonce’s back.
The parfume “might” sell. I don’t know how well the True*Star and Diamonds did when she fronted them for Hilfiger and Armani. Maybe this one will do better for her.
On the flip, I can’t wait for this whole Sasha Farce era to be over and done with.
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