Diddy’s Taking HALF
Posted by Media Outrage on November 2, 2009
Diddy is one who never ceases to STOP making chedda. His deal with Ciroc Vodka is way more lucrative than we first thought. Peep game…
Via AHH:
Sean “Diddy” Combs has expanded his deal with the world’s largest liquor maker to extend his Circoc brand of vodka. Combs is a 50 percent owner of Ciroc with Diageo.
Diageo is also the owner of popular brands like Smirnoff and Ketel One.
Bloomberg News reports that Combs and Ciroc are planning to release coconut and red-berry varieties in the United States according to Circoc’s marketing director, Marc Strachan.
The partnership with Combs is extremely lucrative, helping Diageo earn over $2 billion in liquor sales in 2008.
Combs began promoting the brand in a deal announced in October of 2007.
Since then, sales have climbed from 60,000 cases in the first half of 2007 to a whopping 400,000 cases for 2008-2009.
According to Strachan, Combs is a true partner in the venture and receives half of Ciroc’s profits.
Combs and his Sean Combs Enterprises are responsible for brand management decisions in the venture, including marketing, advertising, public relations, events and product placement.
Mediaoutrage- That’s good money right there.
Kanyade said
It’s all about Diddy; always has been; always will be. Signed artists be damned.
Ms. E said
He needs to make sure he continues to pay for all them dang babies he got!!
ucanb2 said
Good deal!
MissTX85 said
I second what Ms. E said!
Lio said
I don’t like at times , but this dude is a true business man..get that paper Diddy