Marcus Jordan Gives Adidas The “Finger”
Posted by Media Outrage on November 6, 2009
Marcus Jordan gave Adidas the finger so to speak.
Via Yahoo:
It might be the most expensive pairs of Air Jordans ever worn.
When Marcus Jordan took the floor Wednesday night for the University of Central Florida’s basketball team wearing Air Jordans, school sponsor adidas made it clear to the university that its deal with the school – a five-year contract set to expire next June – is now done.
“The University of Central Florida has chosen not to deliver on their contractual commitment to adidas,” the company said in a statement given to CNBC. “As a result, we have chosen not to continue our relationship with them moving forward.”
Last month, UCF officials said that an adidas official had agreed to allow Michael Jordan’s younger son Marcus to wear the Nike shoes named after his father even though the school had a deal with competitor adidas. But adidas officials, which were working on an extension on a deal with the athletic department, said that they never granted that exemption.
Shoe and apparel contracts with schools normally guarantee that all student-athletes will wear what is made by the contracted shoe and apparel company unless the athlete, for some reason, can’t wear that specific shoe because of medical reasons and a custom shoe can’t be made.
It is not clear how much the school could lose because of the breach of contract. It also is not apparent whether another brand, perhaps Nike or its Jordan brand, will step in to replace the deal, which covered all of the school’s sports.
UCF officials say they have not received any official statement from adidas on the status of the school’s contract.
Mediaoutrage- MJ taught him well.
November 6, 2009 at 4:11 pm
I don’t think they should blame him. It’s the schools fault they lost the contract. He told them ahead of time that he was gonna wear his pops’ shoes and the school was okay with that.
November 6, 2009 at 5:49 pm
AND!!
November 6, 2009 at 7:00 pm
Hmmmmmmm Ucanb2 no shyt,besides if Nike or Jordan brand pick up the contract then even more people will buy Nike or Jordans in Florida because of all the contraversy and knowing the school basically said phuck Adidas.Nike has been around longer and more people wear Nike anyway. I have always wore Nike.Been wearing JORDANS since the 80’s.and will continue. Peace
November 6, 2009 at 9:12 pm
???
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November 6, 2009 at 9:12 pm
I really doubt Nike OR Jordan were sweating this. The kid rode with his dad, understandable, and MJ has enough funds to write a check and cover the next 10 years worth of athletic equipment. Nike owes everything to Jordan, they’ll happily fill the void left by Adidas. At least, they should…
November 7, 2009 at 12:19 am
I agree wit sweet tea the only reason Nike is a global dominator for athletic wear is because Sir Cloudy McAirness. UCF is a rising star in the Big East so i dont see why MJ wouldnt call in a favor or flex some muscle to hook up the athletic dept.
SIGH*** i remember when UC was sponsored by Jordan that gave me a reason to rock a fresh pair of red and black Jay’s everyday
OHHHHHHHHHHHHHHHHHHHHHHHHHHH
OHHHHHHHHHHHHHHHHHHHHHHHHHHH
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<CLAP CLAP CLAP CLAP
U – C!!!!!