Angelina Jolie Kicked To The Curb
Posted by Media Outrage on January 10th, 2010
Angelina Jolie has gotten the boot from an ad campaign for being too famous.
Via OMG!:
Angelina Jolie is being replaced by a fashion model. After a three-year campaign as the face of luxury knitwear giant St. John, the company has announced that they’re replacing the actress because Jolie’s fame has “overshadowed the brand.”
CEO Glenn McMahon explained to Women’s Wear Daily that the move wasn’t personal, saying “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.” “We needed to show a modern point of view of St. John,” McMahon continued, “We have evolved.”
However, Jolie’s replacement isn’t just any model. It’s British supermodel Karen Elson, whose claims to fame include her flame-red hair and allowing fashion photographer Steven Meisel to convince her to shave off her eyebrows for a photo shoot.
But, curiously, Elson–like Jolie–is probably most famous for her personal life. In 2005, she married rocker Jack White after knowing him for just a month. The two wed in a ceremony conducted by a shaman in a canoe on the Amazon river.
January 10th, 2010 at 6:58 pm
Wait…don’t advertisers WANT famous people to push their products. LOL…their sayng Angie is too famous. Something else is going on here.
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Yvonne Reply:
January 10th, 2010 at 6:59 pm
meant “they’re saying”.
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Ms. E Reply:
January 11th, 2010 at 3:45 pm
I agree that is the dumbest exuse!! Its what they are not saying that I hear..
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January 10th, 2010 at 8:12 pm
Being Too Famous can also mean being Too Expensive to pay yo’ Famous azz!!
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MissTX Reply:
January 11th, 2010 at 12:21 am
Yeah I’m guessing that’s what they really meant.
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Highbridge Reply:
January 11th, 2010 at 12:41 am
yeah, thats exactly what they meant…oh well, theres always Kim K
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January 10th, 2010 at 8:21 pm
Angelina Jolie was always so beautiful in those ads. So her fame was overshadowing their brand? Whatever that means.
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ucanb2 Reply:
January 11th, 2010 at 6:48 pm
I agree Kingston!
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January 10th, 2010 at 11:54 pm
I would think a company would want one of the most famous women in the world to represent their brand. That’s mad backwards.
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January 11th, 2010 at 11:13 am
As if they didn’t know who they were signing at the time.
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January 11th, 2010 at 3:01 pm
[...] Is Angelina Jolie too famous? St. John thinks so. [...]
January 11th, 2010 at 3:55 pm
Companies get stars to HELP their brands, if such star is “overshadowing the brand” then that defeats the purpose, while it might also be a financial decision, i get it. Think about it, do u hear “St. John featuring Angelina” or is it “Angelina featuring St. John’s”… my point exactly.
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Ms. Behave Reply:
January 11th, 2010 at 3:57 pm
The problem isn’t that she is ‘famous’, it’s that she is TOOOOOOO FAMOUS and yes there is such a thing.
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January 11th, 2010 at 8:17 pm
I liked the Angelina Jolie ads WAY better than the ones featuring the designer’s daughter (I think her name was Kelly?). I was sick to death of seeing her. Sucks she got cancelled, I thought the photos were always tasteful & represented the brand well.
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January 12th, 2010 at 7:12 pm
So I guess Karen Elson, iconic redhead, is the sherbet of models. At the end of the day…do you own a St. John anything? My sister Rita from New Jersey does. But that’s because this particular jacket has a bit of a boucle, Chanel-ish vibe-ish. See pics at IMeanWhat.com- http://bit.ly/90oS38
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November 5th, 2010 at 12:50 pm
I would suggest feeding them in seperate rooms at feeding time. I’m not sure but I don’t think it will really hurt to keep the kitten food a bit longer either.
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